Why familiar rhythms can feel comforting to some puppies

The Science Behind Comfort-Based Puppy Toys

Many puppies experience stress when settling into a new environment, being separated from littermates, or adjusting to routine changes. Comfort-based toys are designed to provide sensory reassurance through familiar-feeling textures and gentle, repetitive rhythms that some puppies respond to, particularly during rest or changes in routine.

Our Heartbeat Puppy Toy is not a medical device and does not treat or cure anxiety or health conditions. It is designed as a comfort aid only, to be used under supervision as part of a puppy’s normal settling routine.

Every dog is different. If you have concerns about your puppy’s well-being or behavior, we always recommend seeking advice from a qualified veterinary professional

If you’re deciding whether this type of comfort tool is right for your dog, you can view the Heartbeat Puppy Toy and learn how it’s designed to be used